Givenchy | Antigona

Shane Griffin, aka Grif, was commissioned by Givenchy to craft a film celebrating the 10th anniversary of it’s iconic Antigona handbag.

To do so, the piece unveils the Antigona Soft, a supple, more relaxed version of its elder sister whose curvaceous lines are its key features.

Through flowy motion design and simulation, Grif creates a ballet of elements coming together to present the viewer with a good look at the brand new luxurious fashion item.