In the Heart of Brazil

In the Heart of Brazil

We had the amazing opportunity of working alongside Wunderman Thompson for this inspiring and emotional campaign for the Rio Olympics featuring a beautifully illustrated Ayrton Senna.

The launch included the design of a bracelet that, when held behind a smartphone, it projected the animated film intro the wearer’s wrist. 

The Campaign was an ode to the fierce heart of Brazil’s most famous athlete, alongside the beating pulse of the young athletes who revere him.