Night Cream & Mask

FRAME creative director, Andreas Ibsen shared a few thoughts on the project:

“Our vision was to craft a film centered around the theme of holiness, yet distinctly separate from religious connotations. We aimed to convey a sense of elevation, and to some extent, a blissful carelessness. The goal was to create an experience that transcends the ordinary, inviting the audience into a realm of serene and sublime existence.”

“One of the most challenging aspects was maintaining the delicate balance of the theme, ensuring it did not allude to any specific spiritual orientation. This necessitated engaging in numerous enriching discussions on how to depict ‘holiness’ in a universally relevant and respectful manner. The endeavor was to encapsulate a sense of sacredness that resonated with diverse perspectives.”

“The final product is a film that strikes a harmonious balance between being succinct and contemplative. Inspired by the interplay of night and day, the lighting design played a pivotal role, culminating in a ‘rise and shine’ motif. This not only aesthetically

enriched the film but also created a visual synergy with the ‘holy’ theme. The end result is a film that not only aligns with our original vision but also offers a visually and emotionally compelling experience.”