Foundation Series
3D
Motion GraphicsProduct FilmsThe campaign directed by Verso showcases Yinfinite’s new collection: Misty Veil Primer, Long-wear Air Cushion, and Soft-Focus Oil-Control Powder. Each product embodies Yinfinite’s philosophy of mindful self-care and natural beauty. With advanced oil-control technology and long-lasting finishes, these products encourage users to pause, breathe, and savor each moment. The collection is designed to foster a serene beauty ritual, reflecting the brand’s ethical approach to skincare.
Verso’s creative journey went through several phases, evolving to align with Yinfinite’s brand vision. The initial concept, “slow is beauty,” became a unifying thread throughout the campaign, enhancing the product’s narrative with rich textures and thoughtful storytelling. The collaboration between Final Frontier, Verso Studio, and Yinfinite was iterative, with a clear emphasis on creative exploration. Each phase brought the project closer to a shared vision, allowing the artistic and brand goals to naturally come together.
Technically, the campaign set new standards in CG animation, particularly in simulating the textures of each product. Simulations posed a key challenge, as the team aimed for the highest level of detail in both the movement and appearance of the products. Balancing the intricate details of the beauty products against the vast cosmic environments required precise compositions. The challenge was to ensure that each frame maintained visual harmony while allowing the products to stand out in their respective environments.
The space-inspired themes are at the heart of the campaign’s aesthetic, with compositions reflecting planetary orbits and celestial systems. The subtlety of these elements is balanced by rich color palettes and smooth transitions, designed to evoke a sense of calm and wonder. The juxtaposition of large-scale cosmic visuals with the delicate beauty of the products creates a captivating, immersive experience that enhances Yinfinite’s vision of refined elegance.
Client: Yifinite
Production Co.: Final Frontier Limited
Animation Studio: Verso
