Spotify Tunetorials

Rémi Parisse
“How to Run a Multi-Format Campaign”

Shot inside the legendary Opéra Bastille in Paris, Rémi Parisse’s film transforms the idea of multi-format advertising into choreography.
Featuring musician Carter Ace and dancer Deyvron Noel, the piece blends live action and 2D animation, turning each medium into a layer of movement, a conversation between music, body, and light.

The shoot took place in just one day, capturing Deyvron’s improvised performance inside an empty opera house that became a silent partner in the dance.

As the mini-doc reveals, Parisse and his team approached the space as both stage and character, exploring the parallel between Spotify’s multi-format system and the language of the body.

“For me, it’s about translating vision into motion,” says Rémi. “The music, the architecture, the energy of the performer — everything moves together.”

Known for his background in cinematics and game trailers, Rémi Parisse has built a body of work that blends technical precision with raw emotion. This project marks his debut, combining animation with live dance film, an elegant exploration of how formats interact to tell one story.

The Bastille Archives — Behind the Scenes

Filmed in just one day inside the iconic Opéra Bastille in Paris, the mini documentary captures the raw creative energy behind Rémi Parisse’s film.

The space itself became a silent character; vast, empty, and alive with echoes of past performances. Through that silence, dancer Deyvron Noel found rhythm: each step, each breath, each improvised gesture translating Spotify’s idea of multi-format storytelling into movement.

As Rémi explains in the film, the process was about transforming “vision into motion.”

Two weeks of preparation led to a single day of shooting where choreography, architecture, and light had to perfectly synchronize: a delicate balance between control and instinct.

In the documentary, Deyvron reflects on the creative paradox shared by artists and advertisers alike: “If you get too caught up in perfection, you forget to live.”

That thought lingers through every frame. A reminder that collaboration, not precision, is what gives rhythm its heart.

Daniel Semanas
“How to Drive ROI With Your Campaign Setup”

For Daniel Semanas, ROI becomes a star worth chasing.

His film turns a media-planning term into a personal odyssey; a search for meaning inside a universe of color, data, and imagination.

The story follows Roly Poly, the heroine from Semanas’ ongoing comic universe, as she sets out to find her ROI, a luminous star that seems forever out of reach. Her journey is chaotic and restless until she realizes she’s been fighting the wrong battle.

When Roly Poly understands the nature of her own world  (a comic book, her medium), she stops struggling and begins to see. Only then does the star reveal itself to her.

Rendered in Daniel’s expressive, vibrant, and dreamlike style, the film captures the moment when awareness becomes reward: when understanding your medium becomes the true return.

Currently in development as an expanded series, the Roly Poly Universe is a personal project where Semanas blends pop culture aesthetics, humor, and melancholy, a distinct voice in Latin American animation. Explore Roly Poly Universe HERE

Ariel Costa (BlinkMyBrain)
“How to Reach Your Target Audience”

A disco-fueled, data-driven trip that explores the precision and play of audience targeting.

Ariel’s film follows three characters across different worlds, each representing how Spotify Ads reaches people: at the right moment, in the right place, through the right format.

With his signature hand-crafted collage aesthetic, BlinkMyBrain builds a visual symphony of rhythm and imperfection. Textures, cut-outs, and bold type dance to Parbleu’s groove, proving that connection is not about algorithms alone, but the human instinct behind them.

Recognized for his eclectic style and analog energy, Ariel Costa has crafted moving images for brands like Apple, MTV, and Netflix, each defined by his mix of graphic composition and emotion. Tunetorials adds a new beat to his portfolio: strategy set to music.