Taste That Transports You

Story & Film

The film follows a young man on a magical ride that starts in a supermarket aisle and explodes into a surreal journey over the bustling streets and rooftops of Pakistan, before landing him back home at the dinner table.

Each chili sauce becomes a portal: swirling effects, bold transitions, and shifting perspectives transport the character from one flavorful moment to the next, turning everyday meals into cinematic experiences.

Design & Animation

Le Cube developed a vibrant art direction that blends contemporary graphic shapes with textures and colors inspired by Pakistani culture. The camera is constantly in motion, gliding, whipping, and diving through scenes to keep the energy high.

Traditional 2D animation was key here – from the elastic character motion to the expressive sauce transitions, everything is crafted frame by frame to make the flavors feel alive, rich, and tactile.

Collaboration
National Foods was a dream partner from day one – a client who trusted us creatively while guiding us through the cultural layers that make their brand so meaningful. They arrived with a solid script and storyboard, and from there it became a true collaboration. Their team led us through the nuances of the product, the brand ethos, and the vibrant locations where National Foods brings flavor to so many tables across Pakistan.

With that foundation, we teamed up with Le Cube to infuse the film with our own craft and visual magic. We pushed the language of the piece – expanding the rhythm, camera flow, and staging to create transitions that feel fluid, bold, and full of life. The result is an animation that mirrors the cultural richness behind the sauces: dynamic, colorful, energetic, and full of personality.

In the same way National Foods elevates everyday meals with their iconic flavors, we aimed to add our own creative “spice” to the film. The outcome is a journey that celebrates culture, community, and the joy of food through a vibrant animated world.