Smile Bigger
2D
2D Characters
3D3D Characters
Multi-StylePepsodent
What makes your smile bigger?
For Pepsodent’s latest campaign across APAC, MullenLowe Singapore came to us with a playful idea: a smile that grows big, BIG, BIGGER.
We saw the chance to do what we love most. Instead of one single look, we brought together seven directors from our network, each with their own visual language, and gave them the same brief with just one rule: have fun.
The result is seven short films, from smooth 2D flows and sketchy brushstrokes of color to polished 3D. Each one is a different world, and they all share the same joyful energy.
We also asked each director a simple question: what makes you smile? Scroll down to discover every film, along with their answers.
Yukai Du
“I always smile when I see beautiful art, but when that art tells a story that truly resonates with me? That’s when my smile gets even bigger.”
Kiosko
“Bajo el sol compartiendo entre amigos: carne asada, pan, agua y vino.”
A little Argentinian rhyme, which roughly translates to: “Under the golden sun, with friends, the fire has begun: sharing roasted meat so fine, along with water, bread and wine.”
Jaime Álvarez Sobreviela
“Creating cute, witty characters with a little attitude and mischief, and seeing how far I can stretch that mix. That’s what makes me smile.”
Bernardo Henning
“Color makes us smile bigger and changes our everyday mood.”
Wildthings
“What brings us joy are simple, everyday moments. Feeling the sun on our face on a quiet autumn day while eating tangerines, going for a walk in the mountains, or sitting by the river with a mate, sharing with friends and family.”
Dante Zaballa
“Certain colors, absurd humor, and creating visual worlds of fantasy bring me joy.”
Leo Campasso
“It brings me joy to make people smile or inspire them when they watch one of my animations.”
