Nike – Road to HBL

Road to HBL

Alongside R/GA Shanghai, Final Frontier was part of this amazing interactive, choose-your-own-adventure project for for Nike’s High School Basketball League.

Nike: Road to HBL is a POV journey of a young player that creates their own personalized basketball diary and
team posters.

The app uses user data inputs that resulted in over 700 possible stories and a range of customizable features from jersey colors to court position. The experience worked across Tmall, Taobao, Weibo and WeChat Mini-App Story browsers both on iOS and Android.