Based on the “Descendants” franchise, this animated special features Mal and King Ben’s royal wedding. As the first project produced by our Entertainment front, we couldn’t possibly ask for more than a future Disney classic— and the mouse brand’s first animated 2D film in ten years!
Descendants: The Royal Wedding invites viewers to Auradon’s biggest social soiree. Happily-ever-after continues for the power couple as they prepare to say “I do” at a magical celebration with friends and family. But Mal’s father, Hades, threatens to ruin the big day: “You didn’t think this was over, did you?”
In the press: VARIETY | DEADLINE | D23: Disney’s Official Fan Club | AWN
Born This Way is the hero piece for the #IStandWithCaster campaign by LUX, a collective statement of empathy for athlete Caster Semenya in her bid to be allowed to compete at the world’s biggest athletics tournaments.
Crafted in partnership with agency Wunderman Thompson Singapore, and our sister company Le Cube, the 2D film is packed with dynamic angles and fast fluid transitions, featuring sprinters, gymnasts, and swimmers inspired by real, iconic modern athletes, performing incredible physical feats.
Taking up a new language is no easy task, no matter what your New Year’s resolutions say. That’s why Duolingo and Wieden+Kennedy Amsterdam, invited Final Frontier and Le Cube to take the high jinks up a notch with “Make it Fun”, a campaign that recognizes the difficulty of the objective, while reminding viewers that the brand makes learning more enjoyable, and thus more effective.
Le Cube recently created two 2D-animated, character-driven films for Cox Communications, the third-largest cable provider in the U.S.
Final Frontier’s new short film for beer brand Boxing Cat dropped this week, marking the return of badass slugger, Louie, the feline vigilante serving knuckle sandwiches to anyone not living life to the fullest.
In this new 15s Summer instalment a couch potato receives a visit from our hero and is promptly uppercut out of his pyjamas into a classic skydive-hotpot situation, all the way to a sexy rooftop party, dragging his bored neighbors with him.
Directed by Le Cube, and created by R/GA Shanghai, the film is the second Final Frontier production for Boxing Cat, following 2019’s debut, First Blood, and features a short remixed version of Louie’s ear worm theme song. Final Frontier’s relationship with Louie began in later 2018, when we were asked to transform Boxing Cat’s logo in to a living breathing 2D character. We’re proud to see him still delivering lessons to ordinary folk.
The 80’s and the 90’s might be remembered as the nostalgic quote unquote simpler time of Super Nintendo, b-ball and fresh kicks, but in fact they were oh so much more. When we think about it, it’s those iconic generations that brought us to our current artistic and creative market, one of applied artistic skills and ideas, of different styles and paths in life. Our world has never been bigger and we can thank the adventurous “creative industry generation” of the 80’s and 90’s for that.
Inspired by this journey, Le Cube and Final Frontier brings us their new film created as opening titles for the equally cool Ciclope Festival. The event took place in Berlin in November 5 & 6 and Le Cube had the double honor of being chosen Animation Company of the Year by the festival’s jury.
The film talks about growing up as part of that generation, something of a coming of age story of us all, translated into relatable characters that are perfect to project our own collective past — specially if you had the pleasure of growing up skateboarding, barely able to wait for the time to get your first tattoo and marking art in any shape of form.
And the moral of this story is simple, like the ending of a good Saturday morning cartoon: our stories shape who we are, just like we shape the life we wanna live.
Conceived by Singapore’s The Secret Little Agency, the campaign was inspired by the nostalgia for classic MTV idents. In an unusually playful and edgy creative approach for a bank, the campaign harnesses the unique style and creativity of individual artista, much like the music channel did back in the 1980’s and 90’s.
To execute the required diversity, we called upon a dream team of directors from our roster, from locations across Europe, North and South America. Covering multiple storytelling genres, each story is told in a different visual aesthetic, with the set united by a tongue-in-cheek tone running throughout.
Peru artist Jaime Alvarez’ created a 3D sci-fi adventure, while Los Angeles-based Ariel Costa brought a variation on his signature 2D cutout style. Buenos Aires’ Gabriel Fermanelli’s cartoon heist, Barcelona crew Niceshit’s food frenzy and Brazilian Daniel Semanas’ noir piece are all rendered in 2D cell animation.
Gustavo Karam, our executive producer, said “our roaster is a carefully curated and diverse selection of world-class, superstar artist that we love, and are our friends. To bring a raft of them together on one project, in which each had the freedom to showcase their own distinct style and personality, across multiple genres is absolutely awesome, kind of like an animation Harlem Globetrotters.”
Mavis Neo, a partner at The Secret Little Agency, said: “We have fond memories of MTV idents which were the original pre-rolls of that time except that they were always superbly crafted and surprising. We wanted the same for the launch of Cheat Sheet, and specifically catered the idea, execution and even amplification of our idea for a student-only audience.
The audio was produced by Singapore production house, Fuse Adventures in Audio.
Focused on our food’s journey before it reaches out tables, the film reminds us that our choices shape the planet’s future after all, how often do we really know where our meals comes from?
Bose is already known for providing sharp and clean sounds for customers who know what they want for their ears. That’s why Niceshit Studio was the perfect pick to direct this clean and elegant film showcasing their new products.
Our new film for Boxing Cat Brewery is a berserk theme-song-cum-opening-credits animated piece about a superhero cat boxer intent on ridding China’s cities of mundane beer, one haymaker at a time.
Titled “First Blood” after the lager, with the slogan “Defeat Ordinary”, the feline protagonist is Louie, a character developed from the original Boxing Cat logo, who patrols the city in search of insipid beers and apathetic civilians.
First Blood rolled out across China last week, appearing on Boxing Cat’s official WeChat, and in live superhero-themed launch parties in Shanghai and Beijing.
R/GA Shanghai ECD Terence Leong and CD Shing Sian Chew, Le Cube director Ralph Karam and Final Frontier EP Chris Colman talk through the project.
