Jaime Álvarez Sobreviela is a Peru-based artist, character designer and IP creator, whose work is characterized by tenderness, playfulness and happiness. He is best known for creating “Mr Kat and Friends”, a kawaii, character-driven world of characters that have gone on to become life-size sculptures, GIFs, collectible toys and animated shorts. Jaime’s star has risen rapidly in recent years, seeing him create characters, both inside and outside the Mr Kat family, for brands like Apple, Movistar+ and Vodafone, as well as boutique fashion and luxury brands.