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Final Frontier Creates Olympic Posters for BMW

August 8th 2021

Final Frontier created 12 posters for BMW’s Tokyo Olympics social media campaign, celebrating the colour, dynamism, and prowess associated with the biggest sporting event on earth.

Each piece celebrated a different aspect of the Games, including the opening ceremony, China’s first Gold, and various events, including classic disciplines like the 100m and Diving, and those appearing for the first time like Climbing, Surfing, and Skateboarding.

The posters appeared across BMW’s Chinese social media channels most of the days throughout the Games.

The project marks Final Frontier’s latest project for BMW with agency Fractalist, following last year’s History of Horsepower
launch film for the brand’s Bilibili channel.

Production: Final Frontier
Agency: Fractalist
Client: BMW