Future Lions - Further Together
July 13th 2022
Film promotes the annual competition judged at the Cannes Lions International Festival of Creativity
Final Frontier created the trailer for ‘Future Lions’, AKQA's annual global competition to unearth the next generation of creative talent.
The rousing 3D piece sees thousands of acrobatic young lions sprinting in unison before assembling to form a gigantic lion-shaped structure.
Future Lions is AKQA's annual global competition to unearth the next generation of creative talent. This year, the competition’s 16th, was a call to action for creatives aged 18 - 25 to go ‘Further Together’, with applicants invited to show how they would empower people to build a better, healthier future. Four winning teams pitched their ideas to an expert jury at the Cannes Lions International Festival of Creativity last week.
The project was managed from Final Frontier’s Madrid and Buenos Aires studios, working closely with AKQA London. The film was directed by Chile-based studio, Believe.
Final Frontier executive producer Gus Karam says,
“It was a pleasure to collaborate with AKQA, an agency we feel very aligned with in terms of creative approach and commitment to craft. Future Lions is an excellent initiative, and we happy to have been able to help attract more future industry leaders to participate.”
Production Company: Final Frontier
Audio: Facundo Capece
Agency: AKQA London