Mozart
2D
2D CharactersMagnum Honours Master of Music Mozart with Epic Remixed Mixed-Media Music Video.
Created by LOLA MullenLowe, produced by Final Frontier and Proppa- and directed by Le Cube and Martin Werner, the music video mixes live-action and cel-animation in a surreal journey unblocking creativity.
Wolfgang Amadeus (Amadé) Mozart (1756-1791) was and continues to be an icon that fascinates people all over the world. Now Magnum is honoring the great Master with the first music video for one of his compositions – a remix of the first movement of his 25th Symphony.
From one classic to another: with this remix video, the classic ice cream brand aims to pay tribute to another classic, Mozart, as well as help make his music more accessible and amicable to a broader audience. The occasion is this year’s launch of their ‘Magnum Remix’ range, a reinterpretation of two popular Magnum ice cream classics.
The premiere of the video ‘MOZART by MAGNUM’ took place on July 29th, 2022, at the composer’s birthplace in Salzburg during a reception hosted by the International Mozarteum Foundation and Magnum. A special exhibition is open to visitors until September 11th.
Client Global Vice President Ice Cream, Unilever: Julien Barraux
Global Brand Director, Magnum: Ben Curtis
Category Director, Refreshment DACH: Wolfgang Fritz Assistant
Brand Manager, Magnum DACH: Britta Seiffert
Agency
Creative Agency: LOLA MullenLowe, Madrid
Executive Creative Director: Tomás Ostiglia
Managing Director: Tom Elliston
Creative Directors: Kevin Cabuli, Jorge Zacher
Art Director: Diego Vieira, Yan Graller
Copywriter: German Rivera
Global Account Director: Oscar Fernandez-Baca, Flora Bell
Account Supervisor: Cristina Panea
Head of Production: Felipe Calviño
Producer: Jorge Saade, Diego Baltazar
Live-Action Production Company: Proppa (Propaganda Producciones)
Executive Producer: Pablo Martinez
Director: Martin Werner
Production Co.: Final Frontier
Animation Studio: Le Cube
Director: Ralph Karam
Executive Producers: Juan Manuel Freire, Fernanda Soma, Chris Colman, Gus Karam, Julieta Zajaczkowski
Line Producer: Antonela Castro
Art Direction: Franco Vecchi Art: Franco Vecchi, Gianluca Patti, Lena Vargas, Santiado Oddis
Animatic: Federico Radero
Animation Supervisor: Daniel Duche
Animation: Sebastian Pfeifer, Virginia Filiol, Carlitos Carranza, Barbara Espinosa, Guadalupe Vyleta, Fernando Lamatina, Manuela Calderone, Gabriel Diaz, Ana Artaza, Javier Marino, Facundo Garcia, Yas Hanna, Julieta Soloaga, Franco Pellicciaro, Alvaro Castellanos, Sergio Matteo, Leonardo Dias
Clean up Supervisor: Mariangel Idiarte, Paula Burdiel
Tie-down & Clean up: Paola Gonzales, Antonella Pitti, Carlitos Carranza, Julieta Soloaga, Juan Nachtt, Augusto Cortegroso, Leo Casalli, Gabriel Fumagalli, Sofia Rouco, Clara Riavec, Rocio Saavedra, Macarena Mercado, Emilia Ferreyra, Juan Pablo Barbesi, Julian Ortiz
Audio
Music: Symphony n25 in Gm K.183 Wolfgang Amadeus Mozart
Arrangements and production: Pietranera-Sancho in HeyFolks Studio
Recorded with Malaga’s symphonic orchestra in Auditorio Centro Cultural MVA
Orquestra Director: Juan Pietranera
Mix: Felipe Guevara in Closed Studios
