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NIKE Membership - Dragon Avatar

April 29th 2024

Embracing the Tradition with a cool twist: Welcoming the Year of the Dragon with Nike Membership Avatar by Final Frontier

As the lunar calendar turns to the Year of the Dragon, Final Frontier is thrilled to once again collaborate with the Kawaii master artist Jaime Alvarez Sobreviella, a.k.a. Mr. Kat to create a new avatar for NIKE China.

Drawing inspiration from the vibrant aesthetics and dynamic spirit of Generation Z, we proudly unveil a youthful Dragon avatar for this auspicious year, evolving the design style of previous years with an upgrade in the details of props and textures.

Featured on the TMal Platform from NIKE, our animation pays homage to the essence of Akira Toriyama's iconic anime style, captivating audiences with its dynamic energy and visual flair.

This marks the third Jaime's zodiac avatar series, following the Rabbit in 2023 and the Tiger in 2022.

The Dragon Avatar is an extension of the NIKE Athletar project, embodying the essence of our campaign. Read all the case study HERE.

Prod. Co: Final Frontier
Design: Jaime Alvarez Sobreviella
Creative Direction: Claus Cibils
Executive Production: Eric Zheng, Gus Karam, Julieta Zajaczkowski
Animation: Detuco