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October 22nd 2021

Ariel Costa delivers an untypical spot for 1792 Bourbon that seamlessly delivers on their "Untypical" tagline. With his signature mixed-media-collage style, Ariel takes realistic elements and distorts them into a surreal world that flips the script on what a traditional whiskey spot can be. Say goodbye to gravelly-voiced, whiskey-in-the-woods, campfire provincialism. And hello to cosmopolitan collage, stylized storytelling, and a jazz-fueled journey into the "Untypical."