Quicky: Boing Rebrand

September 28th 2020

The latest Art & Graft channel rebrand has customization, creativity and interactivity at its heart. A brand that truly reflects its audience — giving kids the freedom to contribute and express themselves through the channel.

The visual designs were crafted to be a flexible system that is infinitely expandable, exchangeable and extraordinary. It combines the order of a graphic design framework with the chaos of a ‘creativity toolkit’ - an updatable library of stickers, gifs and assets created by the audience that brings their voice on screen… or wherever Boing is seen!