Wonderlust | Sephora Skincare Loft
January 17th 2019
We collaborated with Facebook Creative Shop APAC to create a 2D animation campaign for Sephora Skincare Loft. The 30-second vertical film takes us to a cosy apartment where a woman and her cats have fun with various Sephora skincare products.
The use of animation demonstrates the versatility of the medium and defies the usual expectations for luxury cosmetic brand advertising.
The playful hand-drawn-style campaign appears on Instagram and Facebook across the APAC region in various forms: as a full 30” spot, as separate shorter videos and as animated cinemagraphs. Each iteration is customised for the viewer, with the real photographed products changing depending on their specific dataset.
For animation studio Wonderlust, the the main challenge was “adding a product shot in a way that would fit with the overall (2D handdrawn) design language”, explains creative director Ryan Rumboldt.
The music was created by our in-house sound production unit, Cachorro Loco, headed by composer, Facundo Capece.
Facebook Creative Shop is a specialist in-house unit helping brands deliver innovative and effective advertising campaigns across Facebook and Instagram platforms. There is a growing demand for short, punchy animation videos for social media platforms, particularly in a vertical format given that they are most often experienced on smartphones.
The piece is our second project for Sephora in recent times, following the mixed media music video-style film we made for the brand featuring pop star Z.Tao last autumn.
Client: Sephora Skincare Loft
Agency: Facebook Creative Shop APAC
Production Company: Final Frontier
Executive Producer: Chris Colman, Gustavo Karam
Production Assistant: Stacey Lu
Music Production: Cachorro Loco