New work has been created by R/GA Shanghai for Nike China’s High School Basketball League (Nike HBL) to mark the competition’s Greater China Invitational Finals.
The Road to HBL invites fans to live out their own Nike HBL animated journey via a stylized digital choose your own adventure with 700 possible storylines. Users get first- hand experience of the rigorous training regime, team bonding, pep talks and match excitement from the POV of a young player, creating their own personalized basketball diary and shareable team poster.
Crafting designs, characters and stories in all styles, and from every time zone.
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© 2025 / Final Frontier