Tree Correspondents

Tree Correspondents is Hyundai’s Cannes-winning project that gives trees a voice — part of the brand’s IONIQ Forest Initiative, a long-term global program dedicated to reforestation and biodiversity. 

Extending beyond awareness, it uses AI to transform ecological data into first-person narratives told by the trees themselves.

The initiative spans 13 countries and has already planted over one million trees, building a global movement around the idea that technology and storytelling can reconnect us to the natural world.